(Read download) Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics)
✿ Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox ✿
| #42510 in Books | Venkatesan Rajkumar | 2014-07-10 | Original language:English | PDF # 1 | 9.10 x1.10 x7.20l,1.30 | File Name: 0133552527 | 320 pages | Cutting Edge Marketing Analytics Real World Cases and Data Sets for Hands on Learning
Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll nee...
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